Passetto Partners with Winning by Design to Drive Breakthroughs in SaaS GTM Efficiency

Passetto, a leading management consulting firm dedicated to transforming go-to-market (GTM) strategies, is excited to announce a strategic partnership with Winning by Design, a globally recognized research and advisory firm well known for its frameworks and data models that support growth strategies for SaaS businesses. This collaboration aims to improve GTM efficiency for companies navigating the rapidly evolving SaaS landscape.

As companies face increasing pressure to scale efficiently while maintaining profitability, the partnership between Passetto and Winning by Design is timely. Both companies are dedicated to helping organizations navigate these challenges by focusing on data-driven insights, repeatable processes, and sustainable growth models.

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Passetto will leverage Winning by Design’s frameworks to help organizations refine their GTM motions and achieve measurable growth outcomes. 

"We are thrilled to partner with Winning by Design to integrate their proven, industry-leading  GTM frameworks into our approach and deliver even greater value to our customers," said Chris Walker, CEO of Passetto. “We will incorporate Winning by Design’s Revenue Architecture frameworks into our custom-built software, enabling faster, more effective consulting and advisory to our clients that drive substantial improvements in enterprise value, growth rate, and GTM Efficiency.” 

Winning by Design is known for its deep experience in helping companies accelerate revenue through scientific sales methods and customer-centric operations. “The partnership is poised to deliver tailored solutions that address the complexities of today’s SaaS sales and marketing landscape,” Walker added. 

“I love the partnership we are building together. We’re just at the start of a hopefully very long partnership” says Jacco van der Kooij, Founder of Winning by Design  

About Passetto Passetto provides customized strategic advisory services that help you turn data into insights into breakthroughs in Growth and GTM Efficiency. Consulting services are powered by technology that unifies GTM Data and Finance Data to give you the complete picture on GTM performance and unit economics. For more information, visit www.passetto.com.

About Winning by Design Winning by Design is a global research and advisory firm that specializes in frameworks, blueprints, data models and methodologies that help SaaS companies achieve sustainable growth through customer-centric sales, marketing, and customer success strategies. With a focus on revenue architecture, data-driven insights, and scalable processes, Winning by Design partners with leading technology and consulting firms around the globe to drive long-term business success for SaaS clients. Learn more at www.winningbydesign.com

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