The Fastest Way to Optimize Your Go-To-Market Strategy and Investments
Passetto combines proprietary go-to-market analytics technology, validated benchmarks, and expert strategic consulting to help B2B companies create breakthroughs in growth and profitability using data.
GTM Optimization Built for Profitable, Efficient Growth
Passetto powers B2B companies in the new era of Profitable, Efficient Growth with expert GTM consulting, benchmarks, and technology to achieve breakthroughs in growth and CAC while operating at scale.
Use Signal-Based Analytics to Uncover Immediate, Meaningful Improvements to Pipeline and CAC
Passetto Signal-based analytics give you clear, actionable insights to optimize your most important and expensive business process - converting in-market accounts to revenue.
Passetto automatically combines your CRM data to track, process, and analyze signals consistently across your entire go-to-market. Creating a unified view of your most important and expensive business process - converting in-market accounts to revenue.
Sales Development resources act on Signals that never convert to pipeline and revenue. We help you find low productivity activities and re-focus them to your best opportunities - rapidly improving Sales Development productivity and pipeline creation.
Signal-based Analytics give you clear, rapid insights for how to optimize your marketing strategy, investment allocations, and conversion journeys. Achieve new levels of Marketing ROI and measurable impact
Not all Pipeline is Created Equal. Stage 2 win rates vary by more than 2X based on the Signal. Passetto automatically connects Signals to Revenue - giving you the data you need to focus on the highest quality opportunities, improving win rates and sales velocity.
Make Confident GTM Decisions, Backed by Data. Validated by Experts
Get a third-party objective view of your performance. We embed fractional GTM strategists to help you analyze, interpret, and action against all the data and insights.
We increased marketing ROI by 42% in just one quarter. By incorporating Pasetto’s recommendations into our strategies, we achieved quick wins, such as a 39% reduction in cost per opportunity from Paid Search, while also implementing essential long-term initiatives.
Get an objective assessment of your GTM performance with top-level and granular benchmarks from the most accurate and robust benchmark database.
Passetto provided valuable external benchmarks and perspective based on working with many businesses similar to us. Their analysis and recommendations helped me elevate the conversation with our senior leadership team to focus on business metrics aligned to the value that marketing brings.
Tracking data isn’t enough. The missing link is actually interpreting the data and making key decisions. We embed fractional GTM strategists to help you analyze, interpret, and action against all the data and insights.
They led the process to construct a holistic GTM strategy which included goals, new KPIs, recommended budgets, and key content strategy and tactics.
Passetto proprietary signal-based analytics and growing benchmark database helps you rapidly find the highest leverage opportunities within your business to increase pipeline production and lower CAC.
Passetto provided a clear framework for us to activate key priorities with impact, effort, and timelines.
The Fastest Way to Optimize Your GTM Investments & Strategy
Book a strategy call to learn how Passetto signal-based analytics and expert GTM consulting can help you rapidly optimize your GTM strategy.
