Make Bold Moves with Confidence
GTM Strategy as-a-service for the World’s leading B2B companies.
Unlock new views of your data, clarity on your highest priority growth levers, and data-driven action plans from GTM strategy experts.
Trusted by the Cloud 100 and future contenders
A Complete Standardized
Data Preparation, Mapping & Validation
Receive all the requested data from CRM, validate the data, and build custom field mappings to standardize the data for our proprietary analysis.
Revenue Vitals – Standardized GTM & Marketing Performance Metrics
Standardize all your revenue data, calculate key marketing business metrics, benchmark against industry standards, and assess your overall performance. Repeat the process quarterly.
Pipeline Diagnostics – Holistic GTM Analytics Across All Pipeline Sources
Leverage proprietary automated analytics to audit all GTM motions in the same way across Website Declared-Intent, Low-Intent, Partner, Outbound, and Events/Field. This process shows you a completely different view of your data which identifies proven motions with high sales velocity and ROI and exposes inefficient programs.
Comprehensive Marketing Investment Analytics & Optimization
Analyze the current & historical investment allocation and compare it to our B2B benchmark data. We identify low-ROI programs and help you optimize your investment mix to increase marketing ROI.
Strategic Recommendations & Prioritized Roadmap
Based on the findings, we deliver a report with strategic recommendations. The report includes a prioritized list of the highest priority growth levers, a 6-month implementation roadmap, budget allocation recommendations, and suggested process changes to support pipeline & revenue growth.
An Entirely New Way to Uncover, Validate, and Action on GTM Decisions
With the Passetto, your GTM gets smarter, faster.
Proprietary analytics processes create new views of your data to uncover mission-critical insights. GTM Experts analyze the data to identify your highest priority levers for growth acceleration and ROI improvement.
Our experts provide continuous support (advisory sessions) for you to action on the recommendations and have all the data & context to help.
The quarterly cycles consistently inject new insights, cost-saving opportunities, process optimizations, and new data-driven strategies into your GTM engine.
The outcome is fast compounding gains as we help you identify, prioritize, and take action on high-leverage growth opportunities.
Large Scale Data, Impactful Insights
$218MM
in closed won revenue analyzed
$475MM
pipeline inflation identified
$13MM
in cost savings identified
$136MM
in marketing budget analyzed
Outcomes You’ll Achieve
Immediate ROI
On average, our analytics identify 12% of Marketing program budgets that could be saved or reallocated without impacting pipeline creation.
Strategic Clarity
Get a clear objective picture of your highest priority levers for growth and expert recommendations, backed by your own performance data.
GTM Alignment & Team Enablement
Implement, validate, and adopt enhanced GTM team KPIs that rapidly improve GTM team alignment and the end-to-end customer experience.
What You Get
Quarterly Revenue Diagnostic Report
Get a no-bs assessment of your GTM performance from experts who have analyzed hundreds of company’s CRM data. We celebrate where you’re doing well, and we are direct & honest about where you’re falling short.
CMO Advisory
Our most talented experts help you make strategic decisions with confidence & clarity using your own GTM data. You get to book unlimited advisory sessions with our experts.
Strategy Recommendations
Get clear early signals for where to focus & re-allocate investments. We identify high-priority growth levers based on an action plan based on your diagnostics report. Topics covered can include budget allocation, pipeline source & program mix, program strategy, segmentation priority, revenue operations needs, and measurement gaps.
Real Revenue Teams. Real Results.
Laurie
Ttitle
A must-have for B2B marketers to enhance their demand gen efforts.
“The Vault is a must-have for B2B marketers looking to enhance their demand generation efforts. We’ve increased marketing contribution to qualified pipeline by simply following the content and playbooks.”
Laurie
Ttitle
A must-have for B2B marketers to enhance their demand gen efforts.
“The Vault is a must-have for B2B marketers looking to enhance their demand generation efforts. We’ve increased marketing contribution to qualified pipeline by simply following the content and playbooks.”
Why you need a partner
The First Standardized Revenue Data Model
Benchmarking your GTM performance is impossible without data standardization. It’s directional at best and misleading at worst. We created the first standardized revenue data model to accurately assess your performance and deliver strategic recommendations.
Your RevOps team has to run the day-to-day, this is our #1 priority. After analyzing more than 100+ B2B companies, we’ve built the automation to take your data, and re-architect it with a modern view giving you a new way to look at performance without months of RevOps work.
Full Results and Insights in Less than 14 Days
Pattern & Trend Recognition
Our analysts have analyzed over $218MM in revenue and $186MM in marketing budgets which allows us to answer “How are we doing” questions with data-backed answers. The scale of data, budgets, and execution analyzed gives you the “non-obvious” insights.
You see an entirely new view of your data based on our operating framework. Our diagnostics & analysis are free from biases, internal politics, and tribal knowledge. We have no skin in the game, we review the data and give you objective insights.
Third-Party Assessment & Recommendations
Pricing
Passetto is designed for B2B companies that are greater than $25m in revenue or spend $5m+/year in Marketing, and believe in making data-driven decisions.
$13,500/month
Month-to-Month Commitment
Standardized Performance Metrics to Assess Current Performance
Performance Benchmarks Against Our Dataset of 30+ B2B Companies
Marketing Investment Analysis and Budget Allocation Recommendations
Identification & Prioritization of Key Strategic Initiatives
GTM Data Maturity Assessment & Action Plan
Unlimited 1:1 Executive Advisory Calls
Let’s Chat
Book a call with an expert to see if we’re the right partner to help you grow.