Now inside Claude, ChatGPT, or whatever AI tool your team already works in
See what traditional marketing reporting misses. Yours to explore through AI.
Passetto brings your marketing and revenue data into one governed foundation, so you can understand how marketing is performing as a whole — not just which channels or campaigns get credit for revenue.
Ask questions, build reports, and analyze performance directly yourself through ChatGPT, Claude and the AI tools your team already uses, with KPIs and measurements you can actually defend.
Trusted by CMOs and GTM leaders at
Stop spending hours building reports you still have to second-guess. Here's what changes.
One clean foundation for your marketing data
Passetto brings CRM and marketing engagement data into one clean, normalized foundation — connecting people, accounts, marketing activity, pipeline and revenue. The hard work happens before you ask AI a question, so it has the context it needs to give you a reliable answer.
Marketing measurement already built in
Passetto's measurement methodology is built into the MCP, connecting KPIs across the entire buyer lifecycle to give you a more complete view of how marketing is performing across the business.
AI-native reporting, on demand
Ask AI how an event impacted revenue. Compare buyer journeys between won and lost deals. Build a quarterly campaign performance dashboard. Explore new questions as they arise, without having to wait for someone to build the report first.
One source of truth for every answer
Passetto applies the same governed data and definitions to every question, so your numbers stay consistent and defensible. And when a number doesn't look right, you can dig into the underlying data instead of blindly trusting the output.
AI is only as good as the data underneath it
Ask two people the same question, get two different answers. Passetto closes that gap, so every question gets one answer, no matter who's asking.
Before:
Getting basic marketing KPIs means stitching together exports from different tools by hand
Reporting still leans on last-touch attribution or MQLs, because nothing more credible exists
Marketing points AI at raw CRM and marketing automation data and hopes the numbers add up
Duplicate accounts and sync errors mean the same number looks different in every system
Opportunities get written off as no marketing impact, when the engagement existed, it just was never recorded
Every AI-generated report needs a human to double-check it before it goes near the board
The board asks a follow-up question and the numbers fall apart
Another AI tool bolted onto the same messy data
The core KPIs every marketing leader should be tracking are already connected and ready to query
Marketing has one accurate model that AI can query directly
One standardized set of marketing metrics answers every pipeline question — no more building a one-off analysis from scratch
One clean model means the numbers finally match, everywhere
Engagement is tracked before, during, and after the deal, so nothing gets missed
AI pulls from a model that's already accurate, so reports don't need a manual gut-check first
The numbers hold up no matter how many follow-up questions come
One clean, governed model every AI tool can actually trust
Built on the Passetto Marketing Measurement Framework
Passetto doesn't just connect your data and leave you to figure out what to measure.
We've built the measurement methodology into the product, so the definitions, calculations and relationships between your KPIs are already established.
Retire outdated KPIs and the hours it takes to report them
Monthly Subscription
$2.9k/mo
Your data model stays current as new data comes in, so your team always has an accurate read on marketing performance and business growth.
Marketing analytics in Claude, ChatGPT, or wherever your team works
Synchronized CRM & marketing data model
Built-in Passetto Marketing Measurement KPIs for reporting & analysis
Onboarding support to get you live fast
How it works
90 days to get up
and running fully
Map the data model & foundation for AI
Passetto maps your CRM and marketing automation platform into one governed model, connecting people to accounts, signals, opportunities, and revenue. Any gaps in your data get flagged here, not discovered later.
Resolve data dependencies quickly
Passetto identifies the data gaps and dependencies affecting your measurement, then helps your team resolve them so the foundation is ready.
Core marketing KPIs, ready to query
Core marketing and revenue KPIs come with ready-to-use queries, aligned to Passetto’s proven measurement model used by dozens of CMOs and marketing practitioners.
Query, build & automate on your own
Go beyond the starting queries. Ask new questions, build your own reports and dashboards, and automate recurring analysis — directly through AI, whenever you need it.
Frequently asked questions
Still have questions? Book a call with our team, we’d be happy to talk through them.
Let’s talk >We connect directly to your CRM and Marketing Automation Platform via secure API connectors. Once connected, our model continuously structures your data so your reporting stays current without ongoing work on your end.
We currently support Salesforce, HubSpot, and Microsoft Dynamics on the CRM side, and HubSpot and Pardot on the Marketing Automation Platform (MAP) side. If your stack includes something different, reach out — we evaluate new integrations based on customer needs.
Anyone who builds or relies on marketing reports can use Passetto MCP — from Marketing and Revenue Operations to marketing leaders and teams using AI. If you need to build reports, investigate performance, or ask questions of your marketing data, you can use it directly.
Ongoing support is included with your subscription. If you need deeper advisory, analysis, or hands-on support, additional advisory services are available as an add-on.