The Marketing KPI Playbook AI-Forward Teams are Already Running
Live
September 9th, 2026
No Replay
.png)
Why should you care to attend?
Without:
Marketing points their AI agents at raw CRM and marketing automation data and hopes the answer is right
Two people ask the same pipeline question and get two different answers, and nobody can say why
“Dark funnel” deals get written off as no marketing impact when the signal existed, it just was never recorded
Reporting still leans on last-touch attribution or MQLs, because nothing more credible exists
Every AI-generated report needs a human to double-check it before it goes near the board
The CMO is one hard follow-up question away from being unable to defend their own numbers
Marketing has one governed source of truth that AI can be pointed at with confidence
Every pipeline question gets one answer, no matter who asks, or which tool they use
Marketing's real impact is visible before, during, and after the deal and the dark funnel becomes traceable
Reporting runs on pipeline velocity and full buyer-journey data, not MQLs or last-touch alone
AI-generated answers are trustworthy the first time, because the foundation underneath is trustworthy
The CMO leads the board conversation from a position of intelligence, not defense
One Framework.
Nothing held back.
This framework comes directly from consulting engagements with CMOs and VPs of Marketing across dozens of B2B SaaS companies, and diagnosing and fixing the same handful of data-trust failures, again and again, before any of them could responsibly point AI at their own numbers.
On September 9, we walk through the complete system, and you'll leave with your own completed Marketing Data Trust Scorecard, scoring exactly where your own reporting stands before you try to hand it to AI.
On September 9, we’re walking through the full system.
Run an AI-native marketing function that...
Before you register
If you have other questions, please email us and we'll respond promptly.
Let’s talk ›CMOs and VPs of Marketing who are already being asked to prove sharper impact and become AI-native at the same time. This is built for the person who owns the board conversation, not marketing ops or the CRM administrator who executes the fix.
Mature, high-growth companies with $20M+ in annual revenue already running CRM and marketing automation infrastructure: Salesforce, HubSpot, or equivalent. This framework assumes you have the systems, and gives you the model for making them trustworthy enough to hand to AI.
Many frameworks get built in a classroom. This one was built in the field and developed from direct consulting work diagnosing the same identity, signals, and structure failures across dozens of companies. It was designed to hold up in a boardroom and be actionable instead of just explaining the theory.
No. This is a live-only session, intentionally. The quality of conversation that happens in the room is part of the value, and that doesn't translate to a recording.
Live
July 15th, 2026
No Replay