Fix Your Pipeline Problem. For Good.

Passetto Unified GTM analytics technology and strategic advisory services help GTM & Finance Leaders continuously plan, measure and optimize GTM Investments to drive fast, scalable growth.

book a strategy call

Fast-Track GTM Performance by Optimizing for Unit Economics

Get the complete picture on GTM Performance and Efficiency. Passetto technology combines CRM & Finance data into a department-agnostic data model. Empowering C-Level executives with new views, KPIs, and insights related to investment performance across the customer lifecycle.

GTM Health Checks & Performance Monitoring

Get recurring standardized assessments of your entire GTM performance. We help GTM Leaders find the biggest opportunities to increase efficiency, productivity, and profitability. Our proprietary analytics also find early warnings signs and risks.

Value Creation Roadmap via GTM Optimization

We help you build, plan, manage and execute against a long-term, integrated GTM Strategic roadmap that sits at the intersection of RevOps, Finance, Sales, and Marketing. Department-agnostic data and analytics help you prioritize and sequence initiatives and investments based on data and impact.

GTM First Team Strategic Advisory & Consulting

Leverage third-party expertise and experience helping over 100+ B2B SaaS companies to increase executive alignment, accelerate decision making, improve decision confidence, avoid risks, and communicate a compelling and data-backed narrative to the board.

Combine Financial Data & CRM Data to Get the Complete Picture on GTM

Purpose-built technology connects your financial and GTM data for a unified view, calculating standardized KPIs and measuring unit economics to baseline performance, analyzing historical trends, and rapidly identifying the biggest opportunities across your GTM.

Turn Financial KPIs into GTM Strategic Priorities

We help Finance & GTM Leaders analyze performance, uncover opportunities, model impact, and validate decisions.

Increase Sales Development Productivity Based on Data

Sales Development resources act on Signals that never convert to pipeline and revenue. We help you find low productivity activities and re-focus them to your best opportunities - rapidly improving Sales Development productivity and pipeline creation.

Optimize Marketing Strategy and Investments

Signal-based Analytics give you clear, rapid insights for how to optimize your marketing strategy, investment allocations, and conversion journeys. Achieve new levels of Marketing ROI and measurable impact.

Optimize Pipeline Quality, Sales Velocity, and Forecasting Accuracy

Passetto automatically connects Signals to Revenue - giving you the data you need to focus on the highest quality opportunities, improving win rates and sales velocity.

Passetto Connects GTM and Finance Leaders, Keeping Everyone In-Sync

GTM executives in finance, marketing, sales, and revenue operations benefit from partnering with Passetto to drive GTM efficiency, achieve immediate impact, and foster GTM alignment.

CFO: Control and Monitor GTM Investment Allocations and Performance

Financial Integration. Combine CRM data and financial data for a comprehensive view of GTM performance, and efficiency.
GTM Efficiency. Measure and optimize against GTM Efficiency, a critical driver of enterprise value. Break down the metric to identify the biggest opportunities.
Risk Mitigation. Access data-driven insights and expert strategic advisory to avoid risks, roadblocks, and low confidence decision making.

“The biggest takeaway from a finance point of view was measuring the ROI on our S&M investments. This has allowed us to plan and deploy capital in the right places and effectively measure results.”

Luigi Testa

Chief Financial (CFO) Officer at LinkSquares

CMO / CRO: Optimize Your GTM Strategy and Investments for Business Impact

Speak the Language of the CEO/CFO.
Accurately measure, report, and optimize your strategy and investments through the lens of financial and core business KPIs.
Strategy & Investment Optimization. Leverage a unified view of GTM and financial performance to diagnose strategy inefficiencies and unlock opportunities for impact.
Continuous Improvement. Benefit from ongoing third-party assessments to identify GTM performance gaps and opportunities for continuous growth.

“Passetto is the GPS for our go-to-market. They've significantly impacted our GTM strategy, and helped us uncover the needed alignment between where we want to go and how we're going to get there.”

Brian De Lemos

Chief Revenue Officer (CRO) at DomainTools

Revenue & Business Operations: Drive Efficiency and Strategic Impact

Proven Process. Implement a proven process, powered by technology and automation, to measure unified GTM KPIs, calculate unit economics, and develop actionable plans.
Third-Party Expertise. Leverage third-party insights to enhance your operational efficiency and drive strategic decisions.
GTM Alignment. Foster alignment with other GTM executives and the CFO/CEO to eliminate siloed decision-making and execute as one cohesive team with confidence.

“Passetto has been instrumental in refining our top strategic initiatives and informed our investment allocation. Their work has delivered immediate ROI and has greatly enhanced our decision-making process.”

Omri Erel

VP, Global Revenue Marketing at AppsFlyer

Your Path to Fast, Efficient Growth

“A no-brainer investment for GTM leaders.“

Michelle Mercier

VP Marketing at

The Fastest Way  to Optimize Your GTM Investments & Strategy

Book a call to learn how Passetto purpose-built technology and strategic advisory services can help you find and execute on your biggest opportunities for breakthroughs in growth and ROI.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.